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Author: Scott Lichtenstein

Sales Leader Interview Series – John Barrows

If you’re in B2B sales, you’ve probably heard the name John Barrows. John is a true thought leader in the sales community, with nearly 350,000 followers to date on LinkedIn. John now runs JBarrows Sales Training, and works with sales teams from industry leaders like

Dreamforce

Dreamforce: 4 Lessons for Sales & Marketing

Dreamforce really is a singular experience. Over 180,000 registered attendees swarmed across downtown San Francisco with Howard Street blocked off (and covered in AstroTurf) and nearly every restaurant near the convention center closed for private events. We heard one attendee commenting that it was like

Is it better to discuss price early or late in a sales process?

Is it better to discuss price early or late in a sales process?

Knowing the optimal structure of a sales process is hard. Today, actually running the numbers requires manual categorization and cumbersome calculations, which is why we sales leaders often leave these important decisions to anecdote and gut feeling. For example, pricing. Is it better to discuss

The Atomic Unit of Sales: the Communication Record

The only way to really understand what is happening within a sales team is to look at the team’s communication records. Communication is at the heart of customer relationships. If you don’t know what your team is saying, you don’t really know what is going