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Dreamforce

Dreamforce: 4 Lessons for Sales & Marketing

Dreamforce really is a singular experience. Over 180,000 registered attendees swarmed across downtown San Francisco with Howard Street blocked off (and covered in AstroTurf) and nearly every restaurant near the convention center closed for private events. We heard one attendee commenting that it was like

The Atomic Unit of Sales: the Communication Record

The only way to really understand what is happening within a sales team is to look at the team’s communication records. Communication is at the heart of customer relationships. If you don’t know what your team is saying, you don’t really know what is going